Having experienced being bullied, Castleberry was moved by creating such a film that would not only make people laugh, but could also relate to the ridicule these characters face trying to fit in. SWAG is a movement that Castleberry wants supporters to be apart of from its inception because everyone has a “swag story.” Castleberry is also excited to offer a $1,200 scholarship to help with Spring 2015 College tuition to the winner of the “my SWAG story” contest; this is made possible by the sponsors Blinc by Bambi Lynn and Matthew Pickard.http://www.theswagmovie.com/#!
Castleberry has gained support from some of his young, Hollywood friends, Erin Sanders (Big Time Rush), Rachel Di Pillo (Mad Men), Fred Scarf (CNN Hero), and Amy Castle (What’s Amy Eating/YouTube Star). Supporters can purchase SWAG’s Anti-Bullying campaign shirt, and for every shirt purchase, one dollar will be donated to charity (The Farley Project), to help them continue their work in schools promoting choosing kindness versus bullying.
By getting supporters to create a my SWAG story, Rickey is building his audience all while giving supporters the opportunity to contribute to help make SWAG the movie happen by crowd funding (Indiegogo). Upon the completion of the crowd funding campaign, SWAG The Movie is projected to begin production late spring of 2015.